Social Media · Strategy · Content

More reach.
Less work.

I help businesses grow on social media through strategy, content creation, or both. Ten years of experience you can trust with your social media.

Get in touch See my work
100M+
views across different channels
BUILT ORGANICALLY SINCE 2016
Jay in the USA
Biggest Dutch creator in the USA
Queen & King of the Court
Grew followers 40%
WyoTech
Grew engagement & results
BattleKart USA
Building pre-launch hype
Jay Boersma
Watch a short intro
About me

I built this from the inside out.

I'm a Dutch-American content creator and social media expert based in Colorado. Since 2016 I've been building my own channels, and since 2021, I've been doing it full-time. That means I don't just talk about what works: I've lived it, tested it, and built a following of 190k+ from scratch.

Over the years I've worked with brands ranging from local businesses to international companies, creating reels, TikToks, YouTube content, and strategy that actually gets results.

The hardest part for companies creating social media content, is usually time and expertise. I can tell you: It's easier than you think. I can help you with every step along the way. I specialize in organic content, meaning: You don't pay for views. We make sure together that your content is good enough to organically reach potential customers. If you are looking to run ads on Meta and Google, we can discuss this too. I work with Jollyweb, a company that specializes in Google and Meta ads.

Whether you need someone to film and edit your content, build your social media strategy, or simply help you understand where to start, I work with each client based on their specific situation, budget, and goals. Just send me a message or use the scheduler to plan a free 30-minute meeting.

What I do

Strategy, content, or both.
Depending on what you need.

Every business is different. Some need someone to film and edit. Others need guidance and direction. Many need a combination. We figure out together what makes the most sense.

Content Creation

I film, direct, and edit short-form video for social media. Reels, TikToks, and YouTube content that fits your brand and your audience.

  • Instagram & TikTok Reels
  • YouTube videos & Shorts
  • Scripting, filming & editing

Social Media Strategy

Not sure what to post, when, or why? I help you build a clear, realistic strategy. One you can actually execute with the time and resources you have.

  • Platform & content audit
  • Content strategy & posting plan
  • Monthly guidance & feedback
  • Growth strategy & analytics review

Brand Collaboration

As an established creator with 190k+ followers, I also take on select brand partnerships, creating authentic sponsored content for my own channels.

  • Sponsored content & integrations
  • Product reviews & showcases
  • A primarily Dutch-speaking audience
  • Cross-platform distribution

Pricing depends on your needs. A one-time strategy session looks different from monthly content creation for 10 reels. Reach out and tell me what you're working on. I'll give you an honest answer about what makes sense and what it would cost.

Selected work

Companies I've worked with.

From local Colorado businesses to international brands, here's a selection of the work I've done across content creation, strategy, and social media management.

Queen & King of the Court

Professional beach volleyball · Netherlands

Managed Instagram strategy and content for the pro beach volleyball tour over two years. Built a consistent posting rhythm, improved engagement, and grew the account significantly through short-form video and behind-the-scenes content.

25,000 → 46,000 followers in 2 years

Bivouac Coffee

Coffee maker · Evergreen, Colorado

Full social media strategy session and a tailored guide to help them post with more intention and authenticity. Their owner reached out after following my personal channels, the kind of referral that says more than any testimonial.

Strategy session & social media guide

WyoTech

Trade school · Laramie, Wyoming

Filmed and edited Instagram and TikTok reels focused on brand awareness and student recruitment, as part of a larger video production partnership with Firetribe.

Meaningful engagement & growth

Guerrilla Sports

Sports media · Denver, Colorado

Developed and executed social media strategies for audience engagement covering the Denver Broncos, Colorado Avalanche, and more. Created over 45 content pieces per week featuring athlete interviews, podcasts & behind the scenes content.

45+ content pieces per week

Omrop Fryslân

Public broadcaster · Netherlands

Created short-form reels for one of the Netherlands' regional public broadcasters, helping them adapt their TV content into engaging social media formats for younger audiences.

Social media content creation

BattleKart USA

Entertainment · Pre-launch

Working with the team to create pre-launch hype on social media before their physical locations open. Developing reels and TikTok content that explains what BattleKart is and builds excitement for the upcoming launch.

Pre-launch social media strategy

Also worked with: As a content creator, I've partnered with brands including Wise, BetterHelp, Surfshark, Taste of Home Abroad, and Universal Yums. I script, film, and edit sponsored content for my own channels, some of which has also been used by the brands themselves.

Get started

Book a free 30-minute consultation.

We'll talk through where your social media is right now, what's realistic for your business, and whether working together makes sense. No pitch, no pressure, just a real conversation.

On the call

What we'll cover

A quick look at your current presence, where the biggest opportunity is, and a clear next step, whether that's working together or not.

Book your free consultation Or send me a message instead

Prefer email? Reach me directly at boersmavideo@gmail.com.

Why a call first?
  • ✓ Every business is at a different stage, a call lets me give advice that actually fits yours
  • ✓ You'll get a clear recommendation, not a generic pitch
  • ✓ No commitment, no awkward sales script
  • ✓ 30 minutes is enough to know if we're a good fit
  • ✓ If we're not the right match, I'll say so honestly
Get in touch

Let's talk.

Let's have a conversation about who you are, what you need, and whether I'm the right fit. I'll reply within 1 to 2 business days.

boersmavideo@gmail.com
Connect on LinkedIn
Usually responds within 48 hours

Free first conversation, no commitment.